Picsart
unboring boring
ROLES: Campaign Creative Direction, Strategy
& Concept Development, Film Direction,
Photography Direction, Billboard Design
Outside of Portland, Oregon, sits a little town on the way to Mount Hood perfectly named Boring. But don’t judge a book by it’s cover, or a town by it’s name, Boring is a thriving town that is anything but Boring.
We set out to Unboring Boring, working with three local businesses to improve their visual design using Picsart, to prove to small businesses, creators and all “non-designers” that they too can easily unboring their identity using Picsart.
The campaign launched with four campaign videos on all streaming services and 70 billboards, bus wraps and bus stations.
OOH
Starting in Portland, we rounded out the campaign with 70 billboards, bus wraps and bus stations. Our goal was to never see the same billboard more than once, and to celebrate the three businesses of Boring, Oregon. The billboards went on to live in New York, Los Angeles and San Francisco, and the four videos showed locally in Portland theaters.
